Business Calculator

How much exposure could you get?

Estimate your campaign reach based on your budget, platform, and creator strategy. Plan your influencer marketing investment.

Campaign Budget

£5.0K

Target Platform

YouTube

Instagram

TikTok

Multi-Platform

Creator Tier

Nano (1K-10K)

Micro (10K-100K)

Mid-Tier (100K-500K)

Macro (500K-1M)

Mega (1M+)

Balanced reach & engagement

Campaign Goal

Brand Awareness

Reach & impressions focused

Engagement

Comments, shares & saves

Conversion

Clicks, signups & sales

UGC Content

Content for your channels

Estimated Impressions

227K

Range: 111K – 417K

Campaign Metrics

Unique Reach

159K

Est. Engagements

11K

Creators to Partner

Cost per 1,000 impressions

£22

Cost per engagement

£0

Launch Your Campaign

Important: These estimates are guidelines based on UK market averages (2025-2026 data). Actual results vary significantly based on creator selection, content quality, audience demographics, campaign timing (seasonal peaks like Black Friday can increase costs 40-60%), and your industry vertical. Beauty and tech sectors typically see higher costs but better engagement. Results may be higher or lower.

What affects your campaign results?

Creator Selection

Nano and micro-influencers often deliver better engagement rates and ROI than mega-influencers.

Audience Match

Creators whose audience demographics align with your target market drive better results.

Content Quality

Authentic, well-produced content outperforms scripted ads. Give creators creative freedom.

Seasonality

Q4 and major shopping events see 40-60% higher rates but often stronger purchase intent.